Russia: The rating of the most expensive Russian beer brands
The brewing trade is represented in the rating of the most expensive Russian brands by six brands, according to a survey released by “Interbrand Zintzmeyer & Lux AG”, which has assessed for the first time the goodwill of Russian brands, BusinessWeek Russia has recently posted.
The leader of the brewing market is “Baltika” (manufacturer –“Baltika Brewing Company” JSC) occupies the 3rd line in the rating – the brand goodwill is US$ 1701 million.
The 11th line is kept by the brand “Bochkaryov” by “Heineken Brewery LLC”, the goodwill is US$ 317 million.
“SUN Interbrew” is represented in the rating by three brands: “Klinskoe” – 23rd line, 63 mln. dollars; “Tolstyak” – the 26th line, the goodwill - 41 mln. dollars; and “Sibirskaya Korona” – 28th line, the brand goodwill - 36 mln. dollars. The 34th line is kept by the brand “Ochakovo” - 18 mln. dollars.
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